SPRING 2025
Moving beyond cold weather product to become a year round lifestyle brand has been critical to the success of Canada Goose. Finding new expressions of the brands value and heritage in the Spring season, while diversifying the product assortment to expand lightweight options was key to this transition. The results speak for themselves, with Q1 2026 up 22%. Led by the launch of the Sea Mantra; a highly technical extreme use wet weather parka, as the hero brand story then cascading into technical rain, feather weight jackets, elevated layering systems and accessories. Brought together through all touch points with a bold colour palette and authentic brand storytelling.
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CREATIVE DIRECTION
SEA MANTRA PARKA
Taking over 4 years of research and development to create, the SEA MANTRA parka is the most waterproof parka Canada Goose has ever made and launched multiple sustainable technology platforms. Learning from the needs of extreme users allows the brand to infuse authentic knowledge and to create functional product for the more everyday consumer.
SEA MAnTRA DESIGN DEVELOPMENT
MORE EXAMPLES OF WORK FROM CANADA GOOSE
