For the summer 2015 collection, I took on a pre-concept role as well as designing a number of deliveries. Each delivery was considered as a seperate capsule with a specific story to tell, colour palette direction & details. I mapped out the design and colour direction for each grouping in partnership with the cardio design director, and worked through the collection development with the rest of the cardio design team, monitored the collection through fittings, and executed the onsite for the full collection. It was a great opportunity to take a more directorial role within the team.

ITTY BITTY RUN

DELIVERY 1

HOT TIMES, RUNNING IN THE CITY

DELIVERY 2